With the one that is falling, the vast majority of you are that you smoke. And I do not blame you. All because Facebook has modified its algorithm, and the organic reach of the publications has fallen precipitously. I have read in several articles that the main challenge in 2014 for community managers and Facebook page managers will be to increase the organic reach. They do not lack reason.
Marketing on Facebook is something much more complex and profound than the organic scope. Manage Facebook pages, well done, requires a lot of dedication. And its fruit is to get a target audience interested in our brand, which we can reach. Buy Facebook status likes, is the Best Marketing way for your business, other people will curious when they see your status “like”, and buy your product.
We are accustomed to seeing Facebook from the beginning as a free showcase, and there is our mistake. Facebook, like many start-up and ICT companies, initially offer a part of their free services, to hook potential customers. Then they turn the model Freemium (arrival of the ads, organic reach vs. payment), to reach the stage of mature company, with different products and payment services for their different customer segments.
That is the scenario and paradigm shift that Facebook proposes to us now:
At the end of the story, what Facebook has done has been to offer us tools to build a community of fans, an objective audience that “in principle” is interested in our brand, and which we can reach more easily than a target audience that we access exclusively through payment (traditional advertising). Using the reach of payment is something that Facebook puts at our disposal, which does not penalize the organic reach, and (almost) nobody will reproach you for using it.
My point of view is that we need the organic reach, just as the “super” corner is the “organic sales channel” for neighborhood neighbors. If we get others to move further to the store, it will be for the quality (or price) of our product / service and / or for the promotions we make.
We need the organic reach as an organic sales channel, how the corner store is for the usual customers.
Before proceeding, I do not want anyone to see my speech or the following proposals as an act of charlatanism; Are simple ideas that can help you improve your organic reach a bit, but that no one expects miracles. We want to contribute, and here is our bit.
Strategies to increase the organic reach on Facebook
- Ask your fans to turn you on page notifications
The first thing we have to do to increase our organic reach is to invite our fans, if they wish, to follow us more closely. This is possible thanks to notifications.
Just the one who is already a follower visits the fan page, and place the mouse over where it says “Like”, and click on “Receive notifications”.
When a user subscribes …