Finding a Good Inbound Marketing Agency
Inbound marketing requires time. It needs much domain knowledge as well. It can be difficult for businesses to allocate crucial time and internal resources to know and implement social media and search engine optimization (to name just a couple) campaigns on their own. In these scenarios, businesses may hire a third-party agency to take care of their inbound marketing projects.
If you’re in search of such an agency, below are the five major considerations for you to make:
The Right Fit
You won’t get you more visitors by having a firm redesign your website. Many people think web design and inbound marketing agencies are one and the same, and though they are undoubtedly connected, they require two entirely different skills sets. Web design is design-centric, while inbound marketing is content-centric. To invite more traffic and leads, you must hire a company that provides traffic generation services, such as blogging and content creation, social media marketing, and search engine optimization and link building. The idea is to find certain an inbound marketing agency that has the exact capabilities that will help you achieve your marketing goals.
Clarity of Process
Social media case studies and content creation capabilities are valuable to a client, but even more so is the inbound marketing agency ‘s capacity to tie the inbound pieces together, creating a single comprehensive strategy. More importantly, these agencies must be able to explain their methodology as clearly as possible, to their potential clients. This indicates that the agency has delivered ROI to companies it has worked with in the past, and that it has what it takes to provide the same benefit to your company now.
Your potential agency’s pitch should peppered with such terms as “benchmarks, “analytics,” “metrics,” and other similar words. Developments made toward your objectives must be measurable every step of the way, and a good inbound marketing agency will have the capacity to keep track of all campaigns and give you performance updates from time to time. There are things you want to achieve by hiring these professionals. Only scientific data can prove that they’re doing their job.
Project Management Prowess
Inbound marketing is powered by the production of superior content intended for your dream prospects. Your inbound agency will be successful only if they can get inside your head to make that content and learn about your ideal leads. They will do things for you and make your life easier.
An Inbound-optimized Website
Finally, does the inbound marketing agency you’re planning to hire, post on their blog regularly? How would you describe their own social media presence? Are the landing pages on their site optimized, and do they offer quality content on every page? A great inbound marketing agency must be its own emulation-worthy case study.